http://paidcontent.org/2011/05/26/419-new-eu-rules-for-online-tracking-being-delayed-or-ignored/ The economics of digital content Thu, 20 Jun 2013 04:04:42 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2011/05/26/419-new-eu-rules-for-online-tracking-being-delayed-or-ignored/#comment-83798 Thu, 26 May 2011 10:20:22 +0000 http://paidcontent.wp.gostage.it/2011/05/26/419-new-eu-rules-for-online-tracking-being-delayed-or-ignored/#comment-83798 This news to defer the regulation for a year will come as welcome news, as the EU’s directive has naturally been met with criticism from many corners, especially when you look at the example set by the US. Its self-regulation framework has not only avoided such strict compliance, but will also bring a great competitive edge over its European counterparts. Of the millions of US consumers using the internet every day, only a tiny proportion has chosen to opt out of receiving cookies on their computer, implying that the EU overestimates consumer concerns regarding online privacy. A similar self-regulation framework, such as ‘Your Online Choices’ involving the IAB’s “forward i” icon, offers a comprehensive and compliant system that will be audited by independent experts in the industry. This self-regulatory solution has the full support of the UK Government as it places consumers at the heart of the activity, enabling them to be fully informed. Technology is moving so fast that it should be handled by those that understand the digital environment and the extent of privacy issues affecting consumers.
Rupert Staines, RadiumOne

]]>