Three months after she resigned from NPR following a series of controversies, paidContent has confirmed Vivian Schiller is signing on with *NBC* News as chief digital officer reporting to NBC News President Steve Capus. It marks a return to network news for Schiller, who was at CNN earlier in her career.
Expect an announcement from NBC any minute now. NBC News has formally announced Schiller’s hiring and the creation of the new role that has her leading the digital strategy for both NBC News and MSNBC (NSDQ: CMCSA).
Schiller’s responsibilities include “strategic oversight of the network’s digital extensions on the web and in mobile, interaction with the joint venture that oversees the msnbc.com digital network, as well as providing direction to the network’s new emerging properties such as EducationNation.com and theGrio.com.”
At NBC News, it means a change for Mark Lukasiewicz, VP for news specials and digital, who will now focus more on specials and major event coverage.
It’s also a significant shift for Schiller, the former SVP and GM of NYTimes.com (NYSE: NYT) who spent two years as the very public head of NPR. Schiller won kudos for the way she revamped NPR, particularly her leadership on the digital side, but resigned when controversies, including the firing of Juan Williams and a conservative “sting”, threatened the nonprofit’s public funding and overshadowed those pluses.
Here’s how Capus announced the hiring to his staff:
We are excited to announce that Vivian Schiller is joining NBC News in a new role as Chief Digital Officer. Vivian comes to us with a wealth of experience in the digital field and will be a great asset to this organization as we advance our strategy and expand our capabilities. This addition to the team will free up some time for Mark Lukasiewicz as he continues to excel in the planning and execution of NBC News specials, political debates, election coverage and big events. In addition, Vivian will give guidance and management to various digital initiatives around the entire organization … supporting the efforts of our talented executives and producers like Cheryl Gould, David Wilson, Bonnie Optekman and Ryan Osborn.
This announcement is just the beginning of what will be a great new venture for this organization, and I look forward to watching us grow and innovate in this space.
(I first heard this Monday evening but held off barring confirmation. Peter Kafka reported Tuesday that talks were underway.)