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	<title>Comments on: Google&#8217;s Schmidt Leads Funding For Display Ad Provider Spongecell</title>
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	<link>http://paidcontent.org/2011/06/06/419-googles-schmidt-leads-funding-for-display-ad-provider-spongecell/</link>
	<description>The economics of digital content</description>
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		<title>By: MediaTrust</title>
		<link>http://paidcontent.org/2011/06/06/419-googles-schmidt-leads-funding-for-display-ad-provider-spongecell/#comment-83928</link>
		<dc:creator><![CDATA[MediaTrust]]></dc:creator>
		<pubDate>Tue, 07 Jun 2011 17:09:56 +0000</pubDate>
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		<description><![CDATA[Spongecell is a very smart next gen system that turns the add unit into a better experience for advertisers, publishers AND user. Hope to see more of these type of smarte next gen ad units over the next year.

Congrates to the Spongecell team!]]></description>
		<content:encoded><![CDATA[<p>Spongecell is a very smart next gen system that turns the add unit into a better experience for advertisers, publishers AND user. Hope to see more of these type of smarte next gen ad units over the next year.</p>
<p>Congrates to the Spongecell team!</p>
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