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	<title>Comments on: Google And Invite Media: One Year Later, DSP Looks To Global Expansion</title>
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	<link>http://paidcontent.org/2011/06/07/419-google-and-invite-media-one-year-later-dsp-looks-to-global-expansion/</link>
	<description>The economics of digital content</description>
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		<title>By: Red Aril</title>
		<link>http://paidcontent.org/2011/06/07/419-google-and-invite-media-one-year-later-dsp-looks-to-global-expansion/#comment-83943</link>
		<dc:creator><![CDATA[Red Aril]]></dc:creator>
		<pubDate>Wed, 08 Jun 2011 21:56:30 +0000</pubDate>
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		<description><![CDATA[Falk&#039;s comment about closing the gap between online and offline is spot on. Each step we take toward breaking down marketing silos helps create a more holistic customer experience. After all, I&#039;m the same
person no matter what marketing mix you use to reach me. Jim Soss, CEO, Red Aril]]></description>
		<content:encoded><![CDATA[<p>Falk&#8217;s comment about closing the gap between online and offline is spot on. Each step we take toward breaking down marketing silos helps create a more holistic customer experience. After all, I&#8217;m the same<br />
person no matter what marketing mix you use to reach me. Jim Soss, CEO, Red Aril</p>
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