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	<title>Comments on: Google Buying Supply Side Platform Admeld For $400 Million</title>
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	<link>http://paidcontent.org/2011/06/10/419-google-buys-supply-side-platform-admeld-for-400-million/</link>
	<description>The economics of digital content</description>
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		<title>By: Joe Publisher</title>
		<link>http://paidcontent.org/2011/06/10/419-google-buys-supply-side-platform-admeld-for-400-million/#comment-84030</link>
		<dc:creator><![CDATA[Joe Publisher]]></dc:creator>
		<pubDate>Fri, 10 Jun 2011 20:00:03 +0000</pubDate>
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		<description><![CDATA[Rubicon is terrible...and so is admeld.  We work with various ad network and give them fixed and remnanty spots.  We dont pay any fees to anyone.  We like the control, we prefer the simplicity and since we have tried both, we know very well these supply side networks dont net us more, they net us less with more headaches.  True!]]></description>
		<content:encoded><![CDATA[<p>Rubicon is terrible&#8230;and so is admeld.  We work with various ad network and give them fixed and remnanty spots.  We dont pay any fees to anyone.  We like the control, we prefer the simplicity and since we have tried both, we know very well these supply side networks dont net us more, they net us less with more headaches.  True!</p>
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		<title>By: TheWatcher</title>
		<link>http://paidcontent.org/2011/06/10/419-google-buys-supply-side-platform-admeld-for-400-million/#comment-84029</link>
		<dc:creator><![CDATA[TheWatcher]]></dc:creator>
		<pubDate>Fri, 10 Jun 2011 16:29:17 +0000</pubDate>
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		<description><![CDATA[Frank you should throw in some free Rubicon t-shirts to sweeten the pot.....maybe your act of desperation will then have more value. ]]></description>
		<content:encoded><![CDATA[<p>Frank you should throw in some free Rubicon t-shirts to sweeten the pot&#8230;..maybe your act of desperation will then have more value. </p>
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		<title>By: Observer</title>
		<link>http://paidcontent.org/2011/06/10/419-google-buys-supply-side-platform-admeld-for-400-million/#comment-84028</link>
		<dc:creator><![CDATA[Observer]]></dc:creator>
		<pubDate>Fri, 10 Jun 2011 16:14:41 +0000</pubDate>
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		<description><![CDATA[That actually comes across as desperate.  A big issue is that publishers cannot access Google inventory through Rubicon and this move will further that disconnect...That wouldnt be so bad except that many times Google rates are the best available and they have a lot more room to make those rates even better.  Google doesnt share its arbitrage percentage.   I think Rubicion is in a difficult position and this knee jerk reaction speaks loudly of this... Frank,  you need some patience!  Stick to your plan for once... you seem to chage your tune and yoru companies focus every 6 months.  That is far more disturbing to publishers than the Google boogie man.   Remember publishers make more money with Google and that&#039;s the only thing that really matters.]]></description>
		<content:encoded><![CDATA[<p>That actually comes across as desperate.  A big issue is that publishers cannot access Google inventory through Rubicon and this move will further that disconnect&#8230;That wouldnt be so bad except that many times Google rates are the best available and they have a lot more room to make those rates even better.  Google doesnt share its arbitrage percentage.   I think Rubicion is in a difficult position and this knee jerk reaction speaks loudly of this&#8230; Frank,  you need some patience!  Stick to your plan for once&#8230; you seem to chage your tune and yoru companies focus every 6 months.  That is far more disturbing to publishers than the Google boogie man.   Remember publishers make more money with Google and that&#8217;s the only thing that really matters.</p>
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		<title>By: madCap</title>
		<link>http://paidcontent.org/2011/06/10/419-google-buys-supply-side-platform-admeld-for-400-million/#comment-84027</link>
		<dc:creator><![CDATA[madCap]]></dc:creator>
		<pubDate>Fri, 10 Jun 2011 14:39:24 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2011/06/10/419-google-buys-supply-side-platform-admeld-for-400-million/#comment-84027</guid>
		<description><![CDATA[90 days of free service???.....sounds a bit desperate with a hint of jealousy. Frank this comment does more harm than good to how people view Rubicon. Word has it that they were poaching your clients left and right. ]]></description>
		<content:encoded><![CDATA[<p>90 days of free service???&#8230;..sounds a bit desperate with a hint of jealousy. Frank this comment does more harm than good to how people view Rubicon. Word has it that they were poaching your clients left and right. </p>
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