Comments on: PwC: For Media Companies, Digital Is Now The Central Driver http://paidcontent.org/2011/06/14/419-pwc-for-media-companies-digital-is-now-the-central-driver/ The economics of digital content Thu, 23 May 2013 03:56:35 +0000 hourly 1 http://wordpress.com/ By: Jill Kennedy http://paidcontent.org/2011/06/14/419-pwc-for-media-companies-digital-is-now-the-central-driver/#comment-84086 Tue, 14 Jun 2011 20:25:16 +0000 http://paidcontent.wp.gostage.it/2011/06/14/419-pwc-for-media-companies-digital-is-now-the-central-driver/#comment-84086 Definitely – because social media is dead.

http://mankabros.com/blogs/chairman/2011/05/19/social-networks-are-dead/
 

]]> By: Rex Hammock http://paidcontent.org/2011/06/14/419-pwc-for-media-companies-digital-is-now-the-central-driver/#comment-84085 Tue, 14 Jun 2011 13:31:38 +0000 http://paidcontent.wp.gostage.it/2011/06/14/419-pwc-for-media-companies-digital-is-now-the-central-driver/#comment-84085 As the research is behind a pay wall (or maybe I’m clicking to the wrong place), this is a response to your article only. I don’t disagree that “digital is a driver” but the statistics used to make that argument seem cherry picked. Media companies are far more than “advertising revenue.” And when it comes to “digital revenues,” those can be from sources other than advertising. Is there a way you can clarify how the research breaks out “advertising revenues” that are shifting from other media to advertising revenue specifically related to advertising revenues generated by digital media. (In other words, a more direct comparison of legacy media advertising vs. digital media advertising, subscription vs. subscription, ancillary revenues vs. ancillary revenues)

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