Comments on: Comparing The Major Magazine Publishers’ App Portfolios

By: Guest

Guest — Thu, 16 Jun 2011 14:15:56 +0000

Hey guys, thanks for these suggestions. Feel free to send more my way — laura at paidcontent dot org

By: Digital Americana

Digital Americana — Thu, 16 Jun 2011 14:07:23 +0000

Check out http://thedigitalamericana.com – we were created exclusively as a magazine-app made for the iPad (being the first tablet-literary-magazine ever) //even though we’re now available in print too…

By: fusionlab

fusionlab — Thu, 16 Jun 2011 03:44:22 +0000

That’s a good reference chart. I think it’s important to remember that the iPad is just over one year old. It’s a new device with a huge content/publishing potential and all of these apps are a great way to study the market, educate the publishers (and the public) about the various possibilities. There is no magic formula and sometimes just the fact the brand gets extend into this new digital medium is a good enough reason to do it, at least that’s how we see it.

I know this chart is about the major magazine publishers but I would like to add that what is think is very exciting about the iPad and the app store is how democratic it is. We are a small design firm and we publish a quarterly iPad photography zine, using Adobe’s beta publishing tools, which are the same tools Condé Nast is using. View, our zine was downloaded over 6,000 times since March (it’s free) and it’s been a tremendous learning experience for us – we just published the second issue – this is something we weren’t able to even think about in the print-only world.

View zine: http://itunes.apple.com/us/app/view-magazine/id422061173?mt=8

By: Bitmenu Publisher

Bitmenu Publisher — Thu, 16 Jun 2011 00:04:30 +0000

Other magazines are successfully selling content through Facebook newsstands:

http://www.facebook.com/sidelinesmagazine
http://www.facebook.com/icarusgayspecficmag

While others are producing multimedia lessons for their community

http://www.facebook.com/AcousticGuitarMagazine

Building strong relationships is about keeping in touch. These magazines are doing so without iOS apps.

By: Guest

Guest — Wed, 15 Jun 2011 21:09:32 +0000

Thanks @Magazine_Designer:disqus , if you want to throw out a few smaller magazine publisher titles who’ve thought about apps or just done 1 or 2, I could do a post follow-up at some point.

By: Magazine Design

Magazine Design — Wed, 15 Jun 2011 20:17:42 +0000

Not sure I would agree with the statement “every magazine title now available (or soon-to-be available) in app form” — smaller publishers especially have been very slow to roll out apps for their titles, due to the steep up-front investment cost in an unproven medium. Many major national titles are jumping in, with very questionable success to this point, but let’s not exaggerate the already overhyped app trend. Magazine apps are just barely getting off the ground, and the magazine app medium is clearly still in its infancy.