Comments on: Google And Admeld: Pressure Is On Display Competitors — And Publishers http://paidcontent.org/2011/06/15/419-google-and-admeld-pressure-is-on-display-competitiors-and-publishers/ The economics of digital content Fri, 13 Dec 2013 18:54:38 +0000 hourly 1 http://wordpress.com/ By: Ola Tiverman http://paidcontent.org/2011/06/15/419-google-and-admeld-pressure-is-on-display-competitiors-and-publishers/#comment-84081 Wed, 15 Jun 2011 06:41:57 +0000 http://paidcontent.wp.gostage.it/2011/06/15/419-google-and-admeld-pressure-is-on-display-competitiors-and-publishers/#comment-84081 I agree to that, Ross. The interconnected landscape is well on it’s way now and will be a fact within 12 months. This will make a big impact on the possibilities to create value on general as well as specialised levels. But only adding net value will be accepted in each interconnect! I think the new google/admeld deal will not change that fact, they will need to be open for interoperability as well.

]]> By: Ross Bradley http://paidcontent.org/2011/06/15/419-google-and-admeld-pressure-is-on-display-competitiors-and-publishers/#comment-84080 Wed, 15 Jun 2011 00:18:06 +0000 http://paidcontent.wp.gostage.it/2011/06/15/419-google-and-admeld-pressure-is-on-display-competitiors-and-publishers/#comment-84080 It would seem that ALL (in my opinion) are NOT taking into account a certain “interoperability” that’s coming soon, among Exchanges, DSPs, in house buyers, etc Currently there’s NO “Vibrant Ecosystem” around both search OR, Display – but for the latter, this will soon get to change, I feel.

http://seekingalpha.com/instablog/36191-lookingconfident/186957-pubmatic-ceo-rajeev-goel-says-theres-no-vibrant-ecosystem-around-search

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