Comments on: Interview: Guardian Aims To Double Digital Revenue In Five Years, CEO Says

By: Steve

Steve — Fri, 17 Jun 2011 12:24:05 +0000

It makes sense to become lighter on breaking news in print- we’ve all read the stuff online the day before anyway. I hope the extra content doesn’t just come from gentleman amateurs like Jenkins- let’s have specialists please- that’s worth paying for!

By: Gus

Gus — Fri, 17 Jun 2011 11:23:51 +0000

The Guardian contributes to its own print decline by cannibalising its copy sales by putting all that content onto the website for free.It’s madness. If i understand the strategy correctly it is that all this premium, high quality journalism is going to continue to be just given away as bait for users to come and pay for ‘premium’ services like dating. Expanding the international audience is one thing, but staking the future of a news organsation on competing with social networks, dating sites and other providers who have a core competence and the ability to innovate faster is risky. Why not focus on the core product – the quality newspaper, and make it something worth purchasing in digital form?

By: Matthew Green

Matthew Green — Thu, 16 Jun 2011 19:56:09 +0000

I am guessing the website will stay free but even then The Guardian may make money from apps etc (I believe this site has pointed out that the iPhone app has already made at least £200,000 in subscription revenue having been launched less than 6 months ago).