http://paidcontent.org/2011/06/22/419-is-hulu-in-play-or-just-jumping-through-hoops/ The economics of digital content Fri, 13 Dec 2013 18:54:38 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2011/06/22/419-is-hulu-in-play-or-just-jumping-through-hoops/#comment-84227 Wed, 22 Jun 2011 03:00:00 +0000 http://paidcontent.wp.gostage.it/2011/06/22/419-is-hulu-in-play-or-just-jumping-through-hoops/#comment-84227 For speculative fun … two companies that could leverage Hulu’s brand, content and audience would be: Facebook or AT&T.  Facebook for obvious reasons (entertainment has always been a social / community building tool).  AT&T would be interesting as they’ve built out the most ubiquitous digital / IP-based infrastructure (over air (3G/4G, WiFi), over wire (Fiber)) to begin positioning itself as a new kind of Cable company … could help steal subscribers away from the traditional Cable companies.

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