http://paidcontent.org/2011/06/22/419-opa-glass-half-full-on-tablet-app-users-acceptance-of-paid-content-ads/ The economics of digital content Fri, 24 May 2013 11:09:48 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2011/06/22/419-opa-glass-half-full-on-tablet-app-users-acceptance-of-paid-content-ads/#comment-84231 Thu, 23 Jun 2011 03:03:50 +0000 http://paidcontent.wp.gostage.it/2011/06/22/419-opa-glass-half-full-on-tablet-app-users-acceptance-of-paid-content-ads/#comment-84231 Wow. Stunningly low figures for magazine app adoption by tablet users. Weren’t tablet magazines supposed to revolutionize media consumption when Apple debuted the iPad? I seriously wonder whether tablets are going to come anywhere close to living up to the hype that has surrounded them since their arrival on the market. Magazine publishers are investing millions in trying to sell their digital editions to readers, but so far — especially in light of this study — it seems to me to be a technology in search of a purpose. The digital mag app revolution doesn’t seem to be materializing, certainly nowhere near as fast as publishers would hope, so I hope pubs have a Plan C lined up — because Plan B isn’t working out so well thus far. I personally don’t think magazines need another outlet — at least that shouldn’t be their first priority. They should be focusing on making their publications irresistible to their target audiences by developing superior content that can’t be found anywhere else. It’s all about content these days, and a magazine with underwhelming content is going to have a rough road ahead — no matter how many formats, platforms or devices it’s available on.

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