http://paidcontent.org/2011/06/29/419-world-of-warcraft-flips-freemium-tactic-to-seek-more-subscribers/ The economics of digital content Tue, 21 May 2013 22:14:17 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2011/06/29/419-world-of-warcraft-flips-freemium-tactic-to-seek-more-subscribers/#comment-84317 Wed, 29 Jun 2011 17:38:37 +0000 http://paidcontent.wp.gostage.it/2011/06/29/419-world-of-warcraft-flips-freemium-tactic-to-seek-more-subscribers/#comment-84317 Plus, the WoW model to is hook people in with game content that is only reachable the the highest level players. Nothing that interesting happens before 20th level and the more difficult and elaborate raids (effectively quests you complete with other players) are only accessible once you’ve reached a certain experience quota. What’s interesting is the depth of engagement ActiBlizz has to play with: a raid can take something like four hours and sometimes longer, often uninterrupted, and no one seems to question the effect this is having on their lives. 

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