http://paidcontent.org/2011/07/06/419-tablets-are-for-men-e-readers-are-for-women-so-the-research-and-ads-say/ The economics of digital content Sat, 18 May 2013 18:43:38 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2011/07/06/419-tablets-are-for-men-e-readers-are-for-women-so-the-research-and-ads-say/#comment-84360 Thu, 07 Jul 2011 08:05:24 +0000 http://paidcontent.wp.gostage.it/2011/07/06/419-tablets-are-for-men-e-readers-are-for-women-so-the-research-and-ads-say/#comment-84360 Maybe in the US alone. so I disagree.

]]> http://paidcontent.org/2011/07/06/419-tablets-are-for-men-e-readers-are-for-women-so-the-research-and-ads-say/#comment-84359 Wed, 06 Jul 2011 13:18:50 +0000 http://paidcontent.wp.gostage.it/2011/07/06/419-tablets-are-for-men-e-readers-are-for-women-so-the-research-and-ads-say/#comment-84359 The results all basically fall from the “women make up 80% of the fiction market” and “3x as many books as men” statistics. They are more likely to have had a reader before there were iPads, and have bought fewer of the latter. The other explanation about men’s tech showiness is groundless, unless you REALLY have that “evidence” you suggest.

]]> http://paidcontent.org/2011/07/06/419-tablets-are-for-men-e-readers-are-for-women-so-the-research-and-ads-say/#comment-84358 Tue, 05 Jul 2011 22:05:56 +0000 http://paidcontent.wp.gostage.it/2011/07/06/419-tablets-are-for-men-e-readers-are-for-women-so-the-research-and-ads-say/#comment-84358 It got my hackles up too.  I love my iPad and know many women who own them and love them.  However, I do find that in many households, the men are the first to try a new device, so they may get the iPad (or the first iPad).  If I only wanted an ereader I would choose a Kindle or a Nook but I use my iPad to read books, check email, go online, watch movies, read magazines, get the news and weather, play games, and much more.  

]]>