Seventy-five percent of consumers say the best way to support a local business is to refer a friend, said Lexi Reese, Facebook director of local sales, at BIA/Kelsey’s Deals 3D conference this morning. Sharing a deal triples the probability of its purchase, and “liking” a deal raises the probability of its purchase by ten times. Now Facebook is partnering with American Express to launch “Link, Like, Love,” designed to make deals more social and deal transactions more seamless. At the moment, users are liking the partnership so hard that its Facebook app and AmEx page are down.
Once things are back up and running, here’s how the partnership is supposed to work: Starting today, American Express cardholders can link their AmEx accounts to Facebook’s “Link, Like, Love” app. They can then access deals based on their likes and check-ins and those of people in their Facebook network. The deals are loaded to users’ Amex cards so all they have to do to redeem the deal is swipe their credit card; the transaction goes through at full price and users then get a credit on their statement.
American Express is also launching GoSocial, a service that allows merchants to create social media offers that American Express members can access from their mobile phones. As with the “Link, Like, Love” and Foursquare deals, the GoSocial offers are redeemed automatically at checkout.
Foursquare recently launched a similar partnership with American Express–designed, as Foursquare business development director Tristan Walker said at Deals 3D this morning, to make deal redemption suck less.