http://paidcontent.org/2011/07/28/419-yahoo-unveils-new-rtb-private-marketplace-for-right-media/ The economics of digital content Wed, 19 Jun 2013 21:54:48 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2011/07/28/419-yahoo-unveils-new-rtb-private-marketplace-for-right-media/#comment-84705 Fri, 29 Jul 2011 18:10:36 +0000 http://paidcontent.wp.gostage.it/2011/07/28/419-yahoo-unveils-new-rtb-private-marketplace-for-right-media/#comment-84705 We look forward to adding Right Media to the list of ad exchanges on the market.  Definitely different from our ZINC ad exchange, which is the only ad exchange that can guarantee inventory buys on newspapers sites for advertisers, but still a contender that we look forward to challenging.

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