http://paidcontent.org/2011/07/30/419-the-bestsellers-michael-connelly-and-the-art-of-e-book-price-cutting/ The economics of digital content Sun, 19 May 2013 12:06:38 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2011/07/30/419-the-bestsellers-michael-connelly-and-the-art-of-e-book-price-cutting/#comment-84720 Tue, 06 Sep 2011 22:46:22 +0000 http://paidcontent.wp.gostage.it/2011/07/30/419-the-bestsellers-michael-connelly-and-the-art-of-e-book-price-cutting/#comment-84720 This seems like and excellent way to introduce readers to a writers main character. Chain stores might call it a loss leader but it’s clever marketing 101. I must admit to being a huge fan of the series so I might be a little bias on my opinion.

]]> http://paidcontent.org/2011/07/30/419-the-bestsellers-michael-connelly-and-the-art-of-e-book-price-cutting/#comment-84719 Sun, 31 Jul 2011 13:52:08 +0000 http://paidcontent.wp.gostage.it/2011/07/30/419-the-bestsellers-michael-connelly-and-the-art-of-e-book-price-cutting/#comment-84719 They gave up a lot of revenue by dropping the price almost 90%. Is there any evidence of a ‘coat-tail effect’ with a rise in sales of his other books? Does he have a new book? If so, did they see an increase?

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