http://paidcontent.org/2011/09/02/419-naa-newspapers-have-had-20-quarters-of-consecutive-ad-rev-declines/ The economics of digital content Tue, 18 Jun 2013 21:26:56 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2011/09/02/419-naa-newspapers-have-had-20-quarters-of-consecutive-ad-rev-declines/#comment-85087 Mon, 05 Sep 2011 12:28:07 +0000 http://paidcontent.wp.gostage.it/2011/09/02/419-naa-newspapers-have-had-20-quarters-of-consecutive-ad-rev-declines/#comment-85087 “The numbers clearly show that while online ad spending is still growing nicely, it’s still a long way from offsetting the print losses from advertising as well as circulation.”
Online is not merely a long way from offsetting print losses. It is an infinite distance away. Online won’t cover print losses — who says? supply and demand of ad space says — and doesn’t need to. It would seem important for newspapers to reorganize with this idea and change their cost structures.

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