Comments on: Three More Papers Put Up Paywalls, With Some New Twists http://paidcontent.org/2011/09/06/419-whats-new-in-newspaper-paywalls-google-one-pass-membership-programs/ The economics of digital content Fri, 24 May 2013 23:44:12 +0000 hourly 1 http://wordpress.com/ By: Guest http://paidcontent.org/2011/09/06/419-whats-new-in-newspaper-paywalls-google-one-pass-membership-programs/#comment-85122 Tue, 11 Oct 2011 21:10:03 +0000 http://paidcontent.wp.gostage.it/2011/09/06/419-whats-new-in-newspaper-paywalls-google-one-pass-membership-programs/#comment-85122 This is fixed, I apologize for not seeing your comment earlier.

]]> By: Operative http://paidcontent.org/2011/09/06/419-whats-new-in-newspaper-paywalls-google-one-pass-membership-programs/#comment-85121 Mon, 12 Sep 2011 14:55:04 +0000 http://paidcontent.wp.gostage.it/2011/09/06/419-whats-new-in-newspaper-paywalls-google-one-pass-membership-programs/#comment-85121 Online memberships are a great way for newspapers to generate new sources of
revenue, whilst revenue from traditional print subscriptions and sales continue
to dwindle. We’ve long taken the position that publishers need to evolve their
business models – they need to offer new products and package them in new ways
to ensure they both retain and grow their audience base. Pulling more and more
of their business online will enable them to do this, but in order to do it
effectively they must get control of their inventory and sales channels, and
they must become more strategic and more creative in how they deliver their
inventory to the market.

]]> By: Gallens http://paidcontent.org/2011/09/06/419-whats-new-in-newspaper-paywalls-google-one-pass-membership-programs/#comment-85120 Fri, 09 Sep 2011 15:48:16 +0000 http://paidcontent.wp.gostage.it/2011/09/06/419-whats-new-in-newspaper-paywalls-google-one-pass-membership-programs/#comment-85120 Laura,
With reference to your ‘guess” that The Day’s website monetization launch is operated by Press+,
you may wish to read the Newspapers & Technology Newsletter of 09/06/11 which, after doing the required research, reported that Clickshare was selected to provide its hosted solution to The Day       -

”

New London Day Rolls Out Digital Membership Program”  (N & T Dateline)
The Day in New London, Conn., Sept. 14 is introducing a subscriber
membership program that includes full access to its website as well as premium
online and mobile content.

Current print subscribers will become automatic members after
registering at The Day’s website. Non-members will be allowed to view up to 10 staff-written
stories or features each month before being asked to pay.

The program is priced from $9.99 to $22.99 per month for the
top-of-the-line platinum service, said Daniel L. Williams, director of audience
development.

“We are shifting from an address-based print subscription model
to a user-based content access model, whereby those who join will enjoy our
award-winning products in all the forms that we publish them,” he said in
a statement.

As part of the membership model, The Day is also introducing a
members-only rewards program, The Day Passport, which will offer special
discounts and other deals from area retailers, resorts and attractions.

The Day is using
ClickShare Service Corp., in concert with its circulation and subscriber
management apps and Saxotech CMS,  to manage subscriptions.

]]> By: Domartini http://paidcontent.org/2011/09/06/419-whats-new-in-newspaper-paywalls-google-one-pass-membership-programs/#comment-85119 Wed, 07 Sep 2011 15:16:23 +0000 http://paidcontent.wp.gostage.it/2011/09/06/419-whats-new-in-newspaper-paywalls-google-one-pass-membership-programs/#comment-85119 Interesting, that for a company like Google, it took more than 6 months to launch 2 newspaper site. Either Google frightens publishers (likely) or publishers themselves are still hesitating massively. At least good to see more solutions being available, offering new content monetization opportunities, being Google, Press+ or Cleeng.

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