http://paidcontent.org/2011/09/13/419-aol-microsoft-and-yahoo-seeking-to-form-ad-alliance/ The economics of digital content Fri, 13 Dec 2013 18:54:38 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2011/09/13/419-aol-microsoft-and-yahoo-seeking-to-form-ad-alliance/#comment-85255 Mon, 19 Sep 2011 14:16:41 +0000 http://paidcontent.wp.gostage.it/2011/09/13/419-aol-microsoft-and-yahoo-seeking-to-form-ad-alliance/#comment-85255 If there is a content play here, this “alliance” may make sense. But it
seems as if there are still a lot of details to be ironed out, such as how and
why a sales person – at say Microsoft – would want to sell his/her competitors
(Yahoo and/or AOL) inventory? And how much additional value will each company
generate by cutting out the ad networks? At the end of the day, brands still
need to reach their target audience for the best price possible. Microsoft,
Yahoo and AOL will need to ensure they are delivering more value to the brands
if this alliance is going to work. If all three had a central “hub” they could
hook into to view one another’s available inventory, in real-time, and package
that inventory in a unique way that delivers more value to the brand, this
concept could work. Alignment of goals and operations will be key here!
http://www.operative.com/

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