Comments on: @ pcAds: What ‘TV Everywhere’ Means For Advertisers http://paidcontent.org/2011/09/15/419-pcads-integrated-marketing-and-tv-everywhere/ The economics of digital content Thu, 20 Jun 2013 00:47:32 +0000 hourly 1 http://wordpress.com/ By: Nitin Narang http://paidcontent.org/2011/09/15/419-pcads-integrated-marketing-and-tv-everywhere/#comment-85264 Mon, 17 Oct 2011 12:07:46 +0000 http://paidcontent.wp.gostage.it/2011/09/15/419-pcads-integrated-marketing-and-tv-everywhere/#comment-85264 Walled garden TV Everywhere is great initiative but am skeptical about its sustainability and success by allowing only cable subscribers.  Futher what volume of content, providers intent to make available through the platform is still to be seen

]]> By: asdfsfds http://paidcontent.org/2011/09/15/419-pcads-integrated-marketing-and-tv-everywhere/#comment-85263 Thu, 15 Sep 2011 22:02:56 +0000 http://paidcontent.wp.gostage.it/2011/09/15/419-pcads-integrated-marketing-and-tv-everywhere/#comment-85263 Confused because he says, ”Sell the content; not the platform.” When asked, “Do they care whether they’re reaching an audience on TV versus mobile?” he says,  “They care about which platform is best at getting the audience.” 

Otherwise, some interesting points.

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