http://paidcontent.org/2011/09/15/419-pcads-mobile-ad-spend-is-exploding-but-its-not-the-silver-bullet/ The economics of digital content Wed, 22 May 2013 20:06:30 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2011/09/15/419-pcads-mobile-ad-spend-is-exploding-but-its-not-the-silver-bullet/#comment-85262 Fri, 16 Sep 2011 21:54:57 +0000 http://paidcontent.wp.gostage.it/2011/09/15/419-pcads-mobile-ad-spend-is-exploding-but-its-not-the-silver-bullet/#comment-85262 Jesus, what a puff presentation. Part 1 tells you what you already now (“there are a lot of phones out there”  DUH), part 2 is the BS forecasts that are all over the lot, from 40% to 120% growth (i.e., for the 5th year in a row, nobody has any idea), and Part 3 has to be the most unconvincing assemblage of trivia ever put on paper to “prove” there is even more growth coming, or whatever the hell he was trying to promote. Hack.

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