WalMart may be better known for its great savings for shoppers, but it’s also becoming known for its acquisitions of online advertising companies. The big retailer has bought real-time search engine-cum-ad-targeter OneRiot, which is a sign that WalMart plans to conquer e-commerce the way it has become one the largest physical chain stores.
Terms of the deal weren’t disclosed. But WalMartLabs did say that it intended to incorporate OneRiot into its project to better understand consumers’ social networking habits and target across people’s interests. Release