Explaining that the channel has received an overwhelming response since its launch three months back, Google said that Boxoffice has already received over 11.5 million views in India. Also it is the 20th most subscribed channel of all time with 23,069 subscribers at the time of writing.
The company has previously showcased blockbuster movies like Band Baaja Baarat, 3 Idiots, Bheja Fry 2, and is currently airing Shaitan with Pyaar Ka Punchnama making its debut pretty soon. Intel (NSDQ: INTC) continues to be the main sponsor of this initiative.
One interesting point that’s worth noting, is that most of these movies are making their online debut much before airing on television. This indicates the slow strategy shift of content publishers and movie studios who are uploading blockbuster full length movies and television content onto YouTube and monetizing it under the latter’s partner program.
With YouTube opening up the program to all Indian YouTubers , I anticipate more content publishers will join the digital bandwagon soon, thus paving the way for easy and affordable access to high quality video content.
» This article was first published by Penn Olson, The Asian Tech Catalog, and is reproduced here with permission.
This article originally appeared in Penn Olson.