Comments on: Is Apple iOS Usage Flattening Out? Millennial Media’s Figures Suggest Yes

By: Kevin

Kevin — Wed, 28 Sep 2011 05:14:40 +0000

Wow – used to be that you had to crack wise about devices to get the fanboys’ underwear knotted. Here we are at the OS level (iOS to fanboys), and they can barely keep from foaming at the mouth…

By: neutrino23

neutrino23 — Sun, 25 Sep 2011 02:39:10 +0000

There must be all sorts of interesting segmentations of the platforms by markets. I keep reading that Android is very popular yet I rarely see them. I think I know two people with Android phones and zero people with Android tablets. I’ve yet to see an Android tablet outside of an advertisement. I suspect if I went to the right location I’d see a lot of Android based phones.

By: AdamChew

AdamChew — Sat, 24 Sep 2011 01:16:26 +0000

Hello blogger more people use the iOS products to surf the net at the airports than android products, and andy rubin said the activation of androids products exceed 500,000 per whatever I wonder why are they absent at the airports.

By: Craigcan

Craigcan — Sat, 24 Sep 2011 00:45:46 +0000

Perhaps there are many whom are delaying the purchase of a new iPhone (as I am)? This could be a signal of a slowdown in purchase by those who want to wait for the latest product.

By: melci

melci — Fri, 23 Sep 2011 23:52:54 +0000

Of course this doesn’t show iOS usage flattening out. It shows use of Millennial’s ad service on iOS flattening out. Certainly not the same thing.

If you look at other data it becomes obvious that iOS web usage is far higher than Millennial’s figures.

ComScore’s recent Device Essentials Report shows iOS with far higher web usage than Android (53.1% vs 35.6%) in the USA and even higher in other countries (83% in Canada and Australia, 72% in Germany, 60% in the UK).

NetApplications similarly shows iOS 3x larger than Android and growing faster.

StatOwl, Global Counter, W3Counter, WebMasterPro, Net Market Share, Clicky Web Analytics, AT Internet and WikiMedia all report that iOS has between 2.22% and 5.15% of global web traffic compared to Android which only has between 0.5% and 1.84%.

By: Fabrice

Fabrice — Fri, 23 Sep 2011 21:41:05 +0000

And platform comparisons go only so far…

By: Kenneth Berger

Kenneth Berger — Fri, 23 Sep 2011 20:13:05 +0000

These numbers are artificially skewed to show Android bigger as noted in past posts they do not reflect paid apps or general surfing (just look at net applications data where Anroid is still behind Apple). Also their numbers don’t ad up as If Android had 80% of the smartphone segment they still would not get to an overall 54% as the whole smartphone segment is only that big and Android has not significant share of non smartphone connected devices.

By: Ingrid Lunden

Ingrid Lunden — Fri, 23 Sep 2011 15:11:49 +0000

Hi there-I think @8c77e568f2fb504e63931193cd8f3474:disqus and @garyREM:disqus are right that there are a lot of paid apps on iOS but the growth of ad impressions on the platform has been steady and growing up to now so that can’t be the reason here… I just think that usage on the other platforms is growing a lot faster right now, and apple was the early adopter platform, perhaps slowing down now a bit..

By: garyREM

garyREM — Fri, 23 Sep 2011 15:05:18 +0000

@Dirk – Yes. I think about the apps I use regularly and they are ad-free (except for a couple of free games). Note sure what this data is really showing.

By: Dirk

Dirk — Fri, 23 Sep 2011 14:55:48 +0000

More paid Apps on iOS = less ads = less impressions (just an idea)