Comments on: Reports: Amazon’s Kindle Fire Tablet A ‘Stopgap’ Design, Publishers Line Up http://paidcontent.org/2011/09/27/419-reports-amazons-kindle-fire-tablet-a-stopgap-design-publishers-line-up/ The economics of digital content Fri, 13 Dec 2013 18:54:38 +0000 hourly 1 http://wordpress.com/ By: Greg Krehbiel http://paidcontent.org/2011/09/27/419-reports-amazons-kindle-fire-tablet-a-stopgap-design-publishers-line-up/#comment-85443 Fri, 07 Oct 2011 11:36:56 +0000 http://paidcontent.wp.gostage.it/2011/09/27/419-reports-amazons-kindle-fire-tablet-a-stopgap-design-publishers-line-up/#comment-85443 Publishers should try to deliver their content to their subscribers on every device or service that they can. However, the publisher needs to retain control of the subscriber and can’t allow Amazon or Apple (or anybody else) to steal that relationship. Fortunately, there are ways to put your content on a Kindle or an iPad without running afoul of Amazon’s or Apple’s horrible publisher policies. You can create a mobile website, which they can access through the device’s browser. You can create an html5 app, which your customers can download from your site without ever going through Amazon or Apple. And Kindles even have their own email address, so you can send some content that way.

The worst thing to do is to allow Amazon or Apple to take over the customer relationship. Don’t do it.

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