Comments on: IAB: Online Ad Dollars Keep Rising, But Interest In Brand Spend Is Murky http://paidcontent.org/2011/09/28/419-iab-online-ad-spending-in-the-first-half-rose-23-percent/ The economics of digital content Tue, 21 May 2013 15:19:27 +0000 hourly 1 http://wordpress.com/ By: FiG Advertising and Marketing http://paidcontent.org/2011/09/28/419-iab-online-ad-spending-in-the-first-half-rose-23-percent/#comment-85472 Tue, 18 Oct 2011 01:15:49 +0000 http://paidcontent.wp.gostage.it/2011/09/28/419-iab-online-ad-spending-in-the-first-half-rose-23-percent/#comment-85472 The pull from brand awareness to purely direct response marketing needs to be tempered, and I’m glad to see some indication in this report that that is the case.  Not everyone is a buyer now, when they become a buyer will they remember your text only PPC ad or will they remember your branded display ad?  As with most aspects of marketing these days you can’t rely on only one type of effort, a strategically blended approach is increasingly necessary as is a hybrid revenue model as described in the article.

]]> By: Kevin http://paidcontent.org/2011/09/28/419-iab-online-ad-spending-in-the-first-half-rose-23-percent/#comment-85471 Thu, 29 Sep 2011 17:00:33 +0000 http://paidcontent.wp.gostage.it/2011/09/28/419-iab-online-ad-spending-in-the-first-half-rose-23-percent/#comment-85471 “Online Ad spend will likely continue to grow… ”

wow – a real “renegade” forecast…

]]> By: Renegade Advertising http://paidcontent.org/2011/09/28/419-iab-online-ad-spending-in-the-first-half-rose-23-percent/#comment-85470 Thu, 29 Sep 2011 15:59:07 +0000 http://paidcontent.wp.gostage.it/2011/09/28/419-iab-online-ad-spending-in-the-first-half-rose-23-percent/#comment-85470 And who says the internet is slowing down? Its only going to get bigger. As faster, cheaper mobile devices come on the market (think the new Amazon Kindle Fire) and consumers begin watching more videos online, providers like Youtube, Vimeo and others are positioned to reap the rewards. Online Ad spend will likely continue to grow…

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