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	<title>Comments on: Apple Will Soon Face Two Big Challenges</title>
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	<link>http://paidcontent.org/2011/10/06/419-apple-is-about-to-face-two-big-challenges/</link>
	<description>The economics of digital content</description>
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		<title>By: Kevin</title>
		<link>http://paidcontent.org/2011/10/06/419-apple-is-about-to-face-two-big-challenges/#comment-85561</link>
		<dc:creator><![CDATA[Kevin]]></dc:creator>
		<pubDate>Thu, 06 Oct 2011 21:00:33 +0000</pubDate>
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		<description><![CDATA[&quot;Endusers care about apps way more than they do about hardware&quot;

Source please?]]></description>
		<content:encoded><![CDATA[<p>&#8220;Endusers care about apps way more than they do about hardware&#8221;</p>
<p>Source please?</p>
]]></content:encoded>
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	<item>
		<title>By: Kimbie</title>
		<link>http://paidcontent.org/2011/10/06/419-apple-is-about-to-face-two-big-challenges/#comment-85560</link>
		<dc:creator><![CDATA[Kimbie]]></dc:creator>
		<pubDate>Thu, 06 Oct 2011 17:32:43 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2011/10/06/419-apple-is-about-to-face-two-big-challenges/#comment-85560</guid>
		<description><![CDATA[Step 1. Do elementary research; discover that the 8GB iPhone 3GS is free.
Step 2: Don&#039;t write article and look foolish.
There are also a few interim steps, including a. Android is for engineers, not for new-to-smartphone folks (who would be wowed by a 3GS); and b. Yes, actually you *can* always count Microsoft out.]]></description>
		<content:encoded><![CDATA[<p>Step 1. Do elementary research; discover that the 8GB iPhone 3GS is free.<br />
Step 2: Don&#8217;t write article and look foolish.<br />
There are also a few interim steps, including a. Android is for engineers, not for new-to-smartphone folks (who would be wowed by a 3GS); and b. Yes, actually you *can* always count Microsoft out.</p>
]]></content:encoded>
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		<title>By: Jack Campbell</title>
		<link>http://paidcontent.org/2011/10/06/419-apple-is-about-to-face-two-big-challenges/#comment-85559</link>
		<dc:creator><![CDATA[Jack Campbell]]></dc:creator>
		<pubDate>Thu, 06 Oct 2011 17:08:09 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2011/10/06/419-apple-is-about-to-face-two-big-challenges/#comment-85559</guid>
		<description><![CDATA[The absolute cost of a technology product such as a smartphone or PC has plummeted over the past generation. In the 1980&#039;s, annual family income was around $20,000, and a personal computer system cost about $3000, representing around 15% of total annual family income. Today, with family income pushing $50K (USA) and PC prices running around $500 to $1000, the cost represents around 1% to 2% of annual income. The difference between a &quot;free&quot; smartphone and one costing $199 at retail is an insignificant value to the vast majority of buyers — even those experiencing some financial difficulty.

This is one of the keys to Steve Jobs&#039; understanding of the modern technology market: price has become a very minor consideration. As a percentage of income the difference between a crappy tech product or a top of the line tech product has been reduced to a trivial consideration by all but the most egregiously impoverished, or the most anally price-focused. This is why tech geeks persist in the claims of Apple products being &quot;expensive,&quot; but the broad general marketplace saying otherwise.

Today, none of these tech products are &quot;expensive&quot; — certainly including Apple&#039;s computers and phones — in terms of percentage of disposable real income.

In a nutshell: If you are one of those anally predisposed to fuss about a few dollars difference in price between tech products, you do not represent the marketplace at large — at all. Real consumers don&#039;t care about these tiny differences, and are selecting the nicer products, in droves.]]></description>
		<content:encoded><![CDATA[<p>The absolute cost of a technology product such as a smartphone or PC has plummeted over the past generation. In the 1980&#8242;s, annual family income was around $20,000, and a personal computer system cost about $3000, representing around 15% of total annual family income. Today, with family income pushing $50K (USA) and PC prices running around $500 to $1000, the cost represents around 1% to 2% of annual income. The difference between a &#8220;free&#8221; smartphone and one costing $199 at retail is an insignificant value to the vast majority of buyers — even those experiencing some financial difficulty.</p>
<p>This is one of the keys to Steve Jobs&#8217; understanding of the modern technology market: price has become a very minor consideration. As a percentage of income the difference between a crappy tech product or a top of the line tech product has been reduced to a trivial consideration by all but the most egregiously impoverished, or the most anally price-focused. This is why tech geeks persist in the claims of Apple products being &#8220;expensive,&#8221; but the broad general marketplace saying otherwise.</p>
<p>Today, none of these tech products are &#8220;expensive&#8221; — certainly including Apple&#8217;s computers and phones — in terms of percentage of disposable real income.</p>
<p>In a nutshell: If you are one of those anally predisposed to fuss about a few dollars difference in price between tech products, you do not represent the marketplace at large — at all. Real consumers don&#8217;t care about these tiny differences, and are selecting the nicer products, in droves.</p>
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	<item>
		<title>By: Tim McGreger</title>
		<link>http://paidcontent.org/2011/10/06/419-apple-is-about-to-face-two-big-challenges/#comment-85558</link>
		<dc:creator><![CDATA[Tim McGreger]]></dc:creator>
		<pubDate>Thu, 06 Oct 2011 13:57:09 +0000</pubDate>
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		<description><![CDATA[Also, starting next Friday, there will be an iPhone that is free with a contract, the iPhone 3GS, which is still a better phone than a lot of those wannabes.]]></description>
		<content:encoded><![CDATA[<p>Also, starting next Friday, there will be an iPhone that is free with a contract, the iPhone 3GS, which is still a better phone than a lot of those wannabes.</p>
]]></content:encoded>
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	<item>
		<title>By: steve gaines</title>
		<link>http://paidcontent.org/2011/10/06/419-apple-is-about-to-face-two-big-challenges/#comment-85557</link>
		<dc:creator><![CDATA[steve gaines]]></dc:creator>
		<pubDate>Thu, 06 Oct 2011 00:42:12 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2011/10/06/419-apple-is-about-to-face-two-big-challenges/#comment-85557</guid>
		<description><![CDATA[No company can compete with APPLE! APPLE has something that the other companies don&#039;t have  and that is INNOVATION!]]></description>
		<content:encoded><![CDATA[<p>No company can compete with APPLE! APPLE has something that the other companies don&#8217;t have  and that is INNOVATION!</p>
]]></content:encoded>
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	<item>
		<title>By: victor c</title>
		<link>http://paidcontent.org/2011/10/06/419-apple-is-about-to-face-two-big-challenges/#comment-85556</link>
		<dc:creator><![CDATA[victor c]]></dc:creator>
		<pubDate>Wed, 05 Oct 2011 19:55:03 +0000</pubDate>
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		<description><![CDATA[I dont see the point in buying anything Apple has. You can get a Droid or Windows phone at 1/3 the price and it will do more and last longer.. Have you googled broken iphone lately.....]]></description>
		<content:encoded><![CDATA[<p>I dont see the point in buying anything Apple has. You can get a Droid or Windows phone at 1/3 the price and it will do more and last longer.. Have you googled broken iphone lately&#8230;..</p>
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