Research in Motion (NSDQ: RIMM) just can’t catch a break these days. As we start to wind down a year in which the company’s U.S. market share has plunged amid investor turmoil and an unprecedented three-day outage in its service, its new BBX operating system faces an additional challenge beyond the already-daunting task of convincing the mobile world why it needs BlackBerry.
The flagship product from a company called Basis International is called BBx, and they’re not very happy about Reuters reported that Basis International, which makes software-development tools, has sent RIM a cease-and-desist letter and has threatened to sue if RIM doesn’t take action.
RIM responded that it doesn’t see much potential for confusion between the two marks, which makes some sense: smartphone buyers aren’t looking for business software-development tools. But it could still prove to be a headache for the company, as Basis could argue that if BBX is software, and its BBx tools are software, then confusion might occur.
These things can often be solved with a check. BBX, however, is RIM’s future, and it hasn’t gotten off to a fantastic start.