http://paidcontent.org/2011/10/29/419-youtube-launches-massive-programming-push/ The economics of digital content Fri, 13 Dec 2013 18:54:38 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2011/10/29/419-youtube-launches-massive-programming-push/#comment-85939 Mon, 31 Oct 2011 13:56:05 +0000 http://paidcontent.wp.gostage.it/2011/10/29/419-youtube-launches-massive-programming-push/#comment-85939 I don’t understand why this should be a “massive” content push. If you compare it to the investments by traditional media companies, studios, etc. into this area it is more a “low-budget early effort to compete with satellite and cable TV providers … to roll out television-style channels with professionally produced shows that will strike a sharp contrast to the short videos of crazy cats, skateboard wipeouts and other amateur content that made the site famous.” – as stated by the Hollywood Reporter (http://www.hollywoodreporter.com/news/youtube-tv-channels-kutcher-poehler-254370). We’ll see how many of the shows that are thrown to the wall by Youtube will stick. And how long the major studios will need to hire the guys who produce the succesfull shows. 

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