Amazon (NSDQ: AMZN) and Barnes & Noble (NYSE: BKS) have sent out so many press releases about their respective upcoming tablets this week that I have begun to imagine both devices snapping back and forth at each other like squabbling children. In the latest round of this, Amazon is launching the “Kindle Fire Newsstand.” In case you weren’t clear on that, it is like the Nook Newsstand, but for the Kindle Fire.
The Kindle Fire Newsstand contains over 400 newspapers and magazines optimized for reading on the Kindle Fire. While the Kindle Store launched with books, newspapers and some magazines, the launch of the Kindle Fire gives Amazon the chance to expand its glossy and color offerings considerably.
Kindle Fire customers who sign up before March 1 get an exclusive three-month trial of 17 Condé Nast magazines.
The Newsstand page doesn’t have live links yet but shows magazines from Condé Nast, Hearst, Meredith (NYSE: MDP), and Rodale, among others. Amazon had announced the Conde Nast, Hearst and Meredith partnerships at the Kindle Fire launch. Time Inc. (NYSE: TWX) titles appear to be missing and Time Inc. is not mentioned in Amazon’s press release, so I’ve asked about that.
The Nook Newsstand does sell Time Inc. titles. By my count, it contains 234 magazines and 36 newspapers, a total of 270 titles compared to Amazon’s “over 400.”