Comments on: Windows Phone Marketplace Is Riding High On Free Content http://paidcontent.org/2011/11/23/419-windows-phone-marketplace-is-riding-high-on-free-content/ The economics of digital content Thu, 23 May 2013 04:04:08 +0000 hourly 1 http://wordpress.com/ By: Ingrid Lunden http://paidcontent.org/2011/11/23/419-windows-phone-marketplace-is-riding-high-on-free-content/#comment-86335 Wed, 23 Nov 2011 15:31:15 +0000 http://paidcontent.wp.gostage.it/2011/11/23/419-windows-phone-marketplace-is-riding-high-on-free-content/#comment-86335 Hi and thanks for the feedback. It’s Distimo’s words — that there were only 4,000 paid apps downloaded — but I do take your point, too, that some of those downloaded free to try out the trial may well convert to paid eventually. I’ve incorporated a sentence clarifying that into the story. 

]]> By: guest http://paidcontent.org/2011/11/23/419-windows-phone-marketplace-is-riding-high-on-free-content/#comment-86334 Wed, 23 Nov 2011 13:40:15 +0000 http://paidcontent.wp.gostage.it/2011/11/23/419-windows-phone-marketplace-is-riding-high-on-free-content/#comment-86334 Your analysis of free versus paid apps seems flawed… You can’t draw conclusions on the percent of app downloads creating revenue for developers without with knowing something about the conversion rate of apps with free trials.  For example, if 16.5% are paid apps, and 80% have free trials, that’s 13.2% – so far, so good with your analysis… But if 50% of the apps with free trials convert to paid, that means developers would get paid on 3.3% (the 20% of paid apps without free trials) PLUS 6.6% (50% of the 13.2% of downloads with free trials) yielding a total of 9.9% downloads generating revenue for app developers. 

Other than that issue – good article… interesting to see most prominent apps and categories.  Would have been nice to contrast that with iOS and/or Android for context.

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