http://paidcontent.org/2011/11/28/419-dailycandy-looks-to-closer-ties-between-e-commerce-and-ad-sales/ The economics of digital content Thu, 23 May 2013 04:04:08 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2011/11/28/419-dailycandy-looks-to-closer-ties-between-e-commerce-and-ad-sales/#comment-86367 Thu, 01 Dec 2011 01:24:51 +0000 http://paidcontent.wp.gostage.it/2011/11/28/419-dailycandy-looks-to-closer-ties-between-e-commerce-and-ad-sales/#comment-86367 Hmmm sounds like consultant speak

]]> http://paidcontent.org/2011/11/28/419-dailycandy-looks-to-closer-ties-between-e-commerce-and-ad-sales/#comment-86366 Mon, 28 Nov 2011 17:51:03 +0000 http://paidcontent.wp.gostage.it/2011/11/28/419-dailycandy-looks-to-closer-ties-between-e-commerce-and-ad-sales/#comment-86366 I think that affiliate sales has generally been a small part of what publishers, especially those in the women’s content space, do in terms their overall ad sales. And for the most part, advertising has typically been about branding or direct response — but not necessarily e-commerce within a site. The point here is that for DailyCandy, e-commerce is becoming as important as traditional ad sales. That’s the difference here.

]]> http://paidcontent.org/2011/11/28/419-dailycandy-looks-to-closer-ties-between-e-commerce-and-ad-sales/#comment-86365 Mon, 28 Nov 2011 17:22:01 +0000 http://paidcontent.wp.gostage.it/2011/11/28/419-dailycandy-looks-to-closer-ties-between-e-commerce-and-ad-sales/#comment-86365 ecommerce = “the New Marketing”. Since when has marketing *not* been about sales?

]]>