Tesco will start retailing its own line of internet-enabled TV in stores under its Technika brand in the new year – amongst the many ways it will deploy Blinkbox after it bought 80 percent of the UK online movie service this year.
The pair on Thursday unveiled an ambitious plan to give free online movie streams to supermarket customers who buy an equivalent DVD or Blu-ray title using their Clubcard – a marriage of physical and digital.
Blinkbox will launch on Xbox this month. Then, together with Tesco, it will be promoted on the covers of plastic disc boxes, on supermarket receipts, Clubcard mailouts and on in-store pop-up displays.
See the slideshow below (go large or full-screen) in which Blinkbox CEO Michael Comish explains the tie-up and the future of online movie access at C21′s FutureMedia conference on Thursday…
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1 / 16UK On-Demand Movies Market Overview -
2 / 16Retail window overview -
3 / 16Market trends -
4 / 16What's in it for consumers? -
5 / 16What's in it for consumers? -
6 / 16The offer -
7 / 16On any internet-connected device -
8 / 16Xbox is next for Blinkbox -
9 / 16Blinkbox bought 80 percent of Blinkbox -
10 / 16What Tesco brings to Blinkbox -
11 / 16The vision -
12 / 16Leveraging physical and digital -
13 / 16This Christmas... -
14 / 16How it works -
15 / 16In conclusion -
16 / 16Michael Comish
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