Comments on: Time Spent On Mobile Way Ahead Of Ad Dollars Spent On Mobile http://paidcontent.org/2011/12/13/419-time-spent-on-mobile-way-ahead-of-ad-dollars-spent-on-mobile/ The economics of digital content Wed, 22 May 2013 08:14:01 +0000 hourly 1 http://wordpress.com/ By: Kevin http://paidcontent.org/2011/12/13/419-time-spent-on-mobile-way-ahead-of-ad-dollars-spent-on-mobile/#comment-86629 Tue, 13 Dec 2011 16:29:09 +0000 http://paidcontent.wp.gostage.it/2011/12/13/419-time-spent-on-mobile-way-ahead-of-ad-dollars-spent-on-mobile/#comment-86629 Same story as it was last year, the year before, the year before that, etc etc

http://lairigmarketing.typepad.com/lairig_marketing/2010/03/mobile-advertising-forecasts-a-stopped-clock.html

]]> By: Paul Wright http://paidcontent.org/2011/12/13/419-time-spent-on-mobile-way-ahead-of-ad-dollars-spent-on-mobile/#comment-86628 Tue, 13 Dec 2011 09:45:00 +0000 http://paidcontent.wp.gostage.it/2011/12/13/419-time-spent-on-mobile-way-ahead-of-ad-dollars-spent-on-mobile/#comment-86628 I think there is a more subtle thing going on here.If you look at usage by genre,one of the biggest areas of daily usage is social networks. These sites – in their mobile format – are very limited in their offering for advertisers. Facebook has only recently started rolling out ad options via their app others simply have nothing.So we have a disconnect between audience and advertising opportunity. As that gets addressed in 2012 things will grow more rapidly.I do think however that working out how to advertise on mobile devices is also key.

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