Comments on: What's Coming In 2012: The Age Of Ubiquity (For Some) http://paidcontent.org/2011/12/31/419-whats-coming-in-2012-the-age-of-ubiquity-for-some/ The economics of digital content Sun, 19 May 2013 00:21:01 +0000 hourly 1 http://wordpress.com/ By: David Polakoff http://paidcontent.org/2011/12/31/419-whats-coming-in-2012-the-age-of-ubiquity-for-some/#comment-86843 Mon, 02 Jan 2012 19:02:07 +0000 http://paidcontent.wp.gostage.it/2011/12/31/419-whats-coming-in-2012-the-age-of-ubiquity-for-some/#comment-86843 I’m absolutely willing to pay content delivery devices; to withstand
advertising/sponsorship to underwrite the cost of entertainment/news
delivery; and to pay for content – these tenets have always been true. 
The mix, though, is going to change, and my behavior will be changing
with it; cost will become more of a factor than before. 

I spend more time than ever before in my daily consumption of
entertainment/news content.  To restore balance in my life, I’m going to
seek a more discretionary attitude in time spent, content consumed, and
dollars budgeted. Between and amongst content delivery sources, content providers, advertisers/sponsors and me, there will be winners and losers.  I do not expect to be in the loser category.  The loser(s) will be that which is arrogant and fails to realize the consumer is now in control.

David Polakoff, http://davidpolakoff.wordpress.com

]]> By: Kevin Drost http://paidcontent.org/2011/12/31/419-whats-coming-in-2012-the-age-of-ubiquity-for-some/#comment-86842 Mon, 02 Jan 2012 15:35:45 +0000 http://paidcontent.wp.gostage.it/2011/12/31/419-whats-coming-in-2012-the-age-of-ubiquity-for-some/#comment-86842 Great article. As older generations get into mulit-device content (iPad, TV, computer, smartphone) you see more and more expectations of ubiquitous content and a willingness to pay for it. Would anyone subscribe to Netflix if you could only stream via a browser? Despite the cost of development and rights negotiations, any content distributor has to have a strategy to offer anywhere anytime content moving forward. The time and difficulties of HBO Go/Time Warner Cable show just hard but critical this is.

]]> By: TheBrett http://paidcontent.org/2011/12/31/419-whats-coming-in-2012-the-age-of-ubiquity-for-some/#comment-86841 Sat, 31 Dec 2011 17:39:22 +0000 http://paidcontent.wp.gostage.it/2011/12/31/419-whats-coming-in-2012-the-age-of-ubiquity-for-some/#comment-86841 It’s one possible way to preserve revenue in the face of change, especially since downloading video can still be a pain for many Americans as opposed to streaming it. I wouldn’t be shocked if most newspapers went this way in the next 1-2 years, since it allows them to keep most of their revenue as long as their print subscriber base continues to pay for it.

I think the bigger concern is that they’ll preserve a temporarily sustainable “corner” of content distribution, at the expense of new subscribers and poorer customers in the international market. Cable is becoming increasingly expensive, and it really depends on people being unwilling to time-shift in the months (and to a lesser extent, pirate). They can justify the anemic subscriber growth right now due to the economy, but if it continues for another 5-10 years, you’ll likely see them go back to the drawing board for new distribution plans.

I also wonder about the effect a delay (like the Hulu 8-days) will have on the fan communities many shows have.

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