http://paidcontent.org/2012/01/05/419-ft-buys-its-web-app-maker-ceo-riddings-memo/ The economics of digital content Tue, 21 May 2013 15:19:27 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2012/01/05/419-ft-buys-its-web-app-maker-ceo-riddings-memo/#comment-86900 Thu, 05 Jan 2012 13:47:38 +0000 http://paidcontent.wp.gostage.it/2012/01/05/419-ft-buys-its-web-app-maker-ceo-riddings-memo/#comment-86900 Hybrid apps based on HTML5 in a native container offers the best of both worlds from a functionality perspective. It does not have to be an either or choice. Additionally, most organizations will benefit from both a mobile web site for discovery/awareness and a hybrid native app for deep engagement/loyalty with a sustainable development model. See more on this trend at http://bit.ly/tHNbt0.

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