http://paidcontent.org/2012/01/10/419-ces-microsoft-mails-in-last-keynote-appearance-wasting-everyones-time/ The economics of digital content Wed, 19 Jun 2013 22:42:00 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2012/01/10/419-ces-microsoft-mails-in-last-keynote-appearance-wasting-everyones-time/#comment-86960 Tue, 10 Jan 2012 17:54:16 +0000 http://paidcontent.wp.gostage.it/2012/01/10/419-ces-microsoft-mails-in-last-keynote-appearance-wasting-everyones-time/#comment-86960 You might cut Mr. Ballmer and Microsoft some slack. At least they showed up, which took fortitude. Imagine how embarrassing it was for him and the company’s attendees to have the “hallmark spot” when they know that everyone knows that MSFT hasn’t mattered for years. And yet the Redmonders, knowing their ‘dinosaurness’ better than anyone, have to get up and pretend they’re still players. If CES were a hall-of-fame kind of show, where all those whose primes were long ago were being honored in their aged hoariness, then I’m sure Ballmer & Co. would have felt more comfortable. And hats off to MSFT for their no-more-CES cover story about the modern era and the development cycle; it shows these guys, who know that the truth is they’re just inconsequential, still know how to run a con.

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