http://paidcontent.org/2012/01/19/419-comscore-study-a-third-of-ad-impressions-are-never-seen/ The economics of digital content Fri, 24 May 2013 15:42:15 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2012/01/19/419-comscore-study-a-third-of-ad-impressions-are-never-seen/#comment-87151 Fri, 20 Jan 2012 01:04:09 +0000 http://paidcontent.wp.gostage.it/2012/01/19/419-comscore-study-a-third-of-ad-impressions-are-never-seen/#comment-87151 So many new products meant to improve online measurement are simply verifying the same inaccurate impressions. The need is for a new metric a new system of measurement that can deliver guaranteed views and true reach and frequency. In full disclosure LIQWID has created exactly that. @LIQWIDAdTech

]]> http://paidcontent.org/2012/01/19/419-comscore-study-a-third-of-ad-impressions-are-never-seen/#comment-87150 Thu, 19 Jan 2012 16:47:55 +0000 http://paidcontent.wp.gostage.it/2012/01/19/419-comscore-study-a-third-of-ad-impressions-are-never-seen/#comment-87150 It seems like everyone bemoans the lack of effective measurement, yet everyday there is a new product or acquisition meant to improve effective measurement that is not embraced…why do you think?

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