Comments on: #McFail: McDonald’s Loses Control Of Hashtag

By: Lauri Rottmayer

Lauri Rottmayer — Sat, 28 Jan 2012 16:17:26 +0000

Wowza. The ripoff of Pinterest is incredible!

By: Jim

Jim — Tue, 24 Jan 2012 02:24:54 +0000

I think when you tweet a link to your own broadcast TV commercial, you deserve to be slapped stupid. Good rule, don’t try to send people to content they would fast forward through on their DVR. It won’t end well very often.

By: Jon David Conolley

Jon David Conolley — Mon, 23 Jan 2012 21:33:26 +0000

Are there no proposed solutions for McDonald’s? Come now, paidContent.org.

By: Chris Syme

Chris Syme — Mon, 23 Jan 2012 20:18:26 +0000

It’s not the fault of social media–it’s the fault of stupid marketers that think those new “folksy” commercials about farmers are heart-tugging and somehow make people forget that McDonald’s basically makes unhealthy food. Commercials about how the food is made by happy farmers are not going to change that–the American people aren’t buyin’ it. The whole campaign is awful. Get rid of your PR people and use social media responsibly. They made their own noose on this one.

By: Lou Allison

Lou Allison — Mon, 23 Jan 2012 19:13:28 +0000

McDonald’s should know better. “Super Size Me” drew at huge target on their forehead that will be there for a long time.

By: Caleb Williams

Caleb Williams — Mon, 23 Jan 2012 18:44:54 +0000

Or a practical reminder that if you are pursuing social marketing you should be all-in so that your marketing strategies don’t start more fires than they put out. Social is expected by today’s consumers, but social marketers need to understand the potential ramifications of their shares.

By: aidian

aidian — Sun, 22 Jan 2012 19:00:34 +0000

I’m loving it :)

By: Faisal Alsaad

Faisal Alsaad — Sun, 22 Jan 2012 13:38:26 +0000

My personal opinion, is that if your brand is already making the bucks
without relying on Social Media, chances are you are not welcomed
there… Just keep business as it is, and engagement with your customers
can take place in your own branches/stores.

By: Ashkan Karbasfrooshan

Ashkan Karbasfrooshan — Sat, 21 Jan 2012 13:54:09 +0000

Good practical case and reminder why social media has a long way to go before marketers allocate money to in the long-term. I think Facebook and Twitter’s popularity will get them ad dollars, but that’s despite of social media and not because of it.