http://paidcontent.org/2012/01/21/419-what-a-facebook-deal-with-vevo-could-unleash/ The economics of digital content Thu, 23 May 2013 21:30:39 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2012/01/21/419-what-a-facebook-deal-with-vevo-could-unleash/#comment-87217 Mon, 23 Jan 2012 07:33:32 +0000 http://paidcontent.wp.gostage.it/2012/01/21/419-what-a-facebook-deal-with-vevo-could-unleash/#comment-87217 It will be interesting to see how this plays out.  To evaluate its effect on YouTube one would have to consider such details as the fact that many big artists like Lady Gaga and Beyonce have both a VEVO channel on YouTube and an official YouTube channel.  The content may be a bit different but the core, music videos, is typically the same.  Also, if VEVO heads to Facebook would that content be embeddable elsewhere?  Offsite views is where a whole lot of those numbers are generated.  Also, how exclusive could it be if VEVO’s also making deals with MTV and presumably other companies on an international basis as well?  Lots of interesting stuff to consider.

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