Comments on: McDonald’s Social Media Director Explains Twitter Fiasco

By: Chitraparna Sinha

Chitraparna Sinha — Wed, 04 Apr 2012 05:11:11 +0000

McDonald needs one thing – re-branding. The Twitter fiasco shows how people feel about the brand. Its time to change people’s perception if they have to sustain their market.

By: Jon Thomas

Jon Thomas — Tue, 24 Jan 2012 20:31:00 +0000

It’s why at our blog, we have a category called “Consumers Control Brands.” They don’t, really, but in certain instances they can, like this one. That’s why your brand story is so important.

By: jrembold

jrembold — Tue, 24 Jan 2012 15:29:31 +0000

Yeah, gotta be honest, I find this hilarious. Perfect example of a criminal corporation getting lampooned by it’s own marketing campaign.

By: John V. Keogh

John V. Keogh — Tue, 24 Jan 2012 14:49:12 +0000

They would be better to rebrand: become known for food rather than processed, smelly muck.

By: Ashkan Karbasfrooshan

Ashkan Karbasfrooshan — Tue, 24 Jan 2012 14:30:19 +0000

Well, he gets props for at least talking candidly about it. Welcome to social media, baby.