Comments on: Netflix Sees Overseas Losses Doubling To $118 Million This Quarter http://paidcontent.org/2012/01/27/419-netflix-sees-overseas-losses-doubling-to-118-million-this-quarter/ The economics of digital content Wed, 19 Jun 2013 02:09:19 +0000 hourly 1 http://wordpress.com/ By: Vodbot http://paidcontent.org/2012/01/27/419-netflix-sees-overseas-losses-doubling-to-118-million-this-quarter/#comment-87409 Sun, 29 Jan 2012 09:20:02 +0000 http://paidcontent.wp.gostage.it/2012/01/27/419-netflix-sees-overseas-losses-doubling-to-118-million-this-quarter/#comment-87409 It wouldn’t hurt if Netflix had some sort of a localised marketing strategy and communication plan. Swarming facebook with ads and regurgitating Canadian (beavers- really?) television adverts isn’t the way to do it! Their call center has NO idea on any upcoming roadmap – will Netflix ever be available on Bravia/  all drew fumbling incoherent jargon.

What Netflix has going in their favour is better content, User Interface and customer proposition  than Lovefilm- I love the fact that if I pause something on my laptop, I start exactly from where I left off on my android, they also don’t have 500 adverts popping up like Lovefilm does on their website and the films have subtitles which makes watching international films much easier- but why they haven’t harped on about that is perhaps down to not researching the market or competition or sheer laziness or could it be arrogance? 

]]>