Comments on: How Accenture Used A Mobile App To Get On The BBC http://paidcontent.org/2012/02/09/419-how-accenture-used-a-mobile-app-to-get-on-the-bbc/ The economics of digital content Fri, 24 May 2013 02:22:43 +0000 hourly 1 http://wordpress.com/ By: Robert Andrews http://paidcontent.org/2012/02/09/419-how-accenture-used-a-mobile-app-to-get-on-the-bbc/#comment-87623 Thu, 09 Feb 2012 13:01:35 +0000 http://paidcontent.wp.gostage.it/2012/02/09/419-how-accenture-used-a-mobile-app-to-get-on-the-bbc/#comment-87623 Please read the story.
a) Yes, other companies have got their logos out through tournaments and on-screen for years.
b) The story was written to clarify the situation since some folk out there had expressed curiosity and even controversy.
c) The story is not pejorative or outrageous.
d) One of the most interesting parts for us is that the service Accenture has provided to the tournament is that of an app developer – ie. going direct to consumer via RBS 6 Nations, as opposed to providing some invisible private enterprise computing role

]]> By: George Forth http://paidcontent.org/2012/02/09/419-how-accenture-used-a-mobile-app-to-get-on-the-bbc/#comment-87622 Thu, 09 Feb 2012 12:58:04 +0000 http://paidcontent.wp.gostage.it/2012/02/09/419-how-accenture-used-a-mobile-app-to-get-on-the-bbc/#comment-87622 NON-STORY

What’s the difference between this and Tag sponsoring the clocks on athletics events? Or how about the sponsors of events themselves, eg Barclays Premier League, frequently getting Barclays advertising all over the news and sports reports.

]]> By: Charlie http://paidcontent.org/2012/02/09/419-how-accenture-used-a-mobile-app-to-get-on-the-bbc/#comment-87621 Thu, 09 Feb 2012 12:22:21 +0000 http://paidcontent.wp.gostage.it/2012/02/09/419-how-accenture-used-a-mobile-app-to-get-on-the-bbc/#comment-87621 IBM have been on Wimbledon scores for years on the BBC

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