Comments on: Stub Rub: Does Exclusivity Hinder Sales Of Movie Tickets Online? http://paidcontent.org/2012/02/09/419-stub-rub-does-exclusivity-hinder-sales-of-movie-tickets-online/ The economics of digital content Sun, 19 May 2013 07:03:11 +0000 hourly 1 http://wordpress.com/ By: Sinclair_paul http://paidcontent.org/2012/02/09/419-stub-rub-does-exclusivity-hinder-sales-of-movie-tickets-online/#comment-87624 Fri, 10 Feb 2012 11:26:36 +0000 http://paidcontent.wp.gostage.it/2012/02/09/419-stub-rub-does-exclusivity-hinder-sales-of-movie-tickets-online/#comment-87624 Without a doubt, this is a hindrance. I’m a fairly savvy online shopper, but as someone who doesn’t work in the film business, I didn’t know that fandango and movietickets each have different theaters until now. So, I check one, whichever is top of mind, and if I can’t buy tickets for a given theater, I always assume that theater isn’t pre-pay enabled. I’m sure that most average consumers aren’t aware of this either.

We all tend to live in our own industry bubbles and make assumptions about what average people do…and many/most of those assumptions are incorrect.

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