May the odds be ever in your favor: In a partnership with Lionsgate (NYSE: LGF), Barnes & Noble (NYSE: BKS) is offering a number of Hunger Games-related perks to in-store shoppers, including tickets to an advance movie screening.
The promotions are designed to capitalize on movie hype and draw shoppers into stores. Suzanne Collins’ Hunger Games trilogy, which is aimed at teens but has wide crossover appeal to adult audiences, has sold more than 26 million copies since the first book’s release in 2008. The titles have been on the New York Times (NYSE: NYT) bestseller list for over three consecutive years.
The offers are available in 26 Barnes & Noble stores across the country, mostly upscale mall and shopping center stores (and, in NYC, the Barnes & Noble in Tribeca). Customers who buy a Nook in one of those stores on March 10 will receive two free tickets to advance Hunger Games screenings, which take place March 19 in NYC and LA and March 21 in the other cities. (The movie opens nationwide March 23.)
All customers who buy a Nook in those participating stores between March 10 and March 20 “will receive an invitation for early VIP access” to the store’s Hunger Games parties, which are all taking place March 21.
Anyone who buys a Nook now in any Barnes & Noble store from today through April 15 will receive one free Hunger Games Nook book.
The Hunger Games trilogy is also a highlight of competitor Amazon’s Kindle Owners’ Lending Library. All three of the Hunger Games e-books are available for free borrowing by Prime members who own Kindles.
Barnes & Noble has run other promotions designed to get shoppers into its stores — or, as it likes to call them, “showrooms.” Over the holidays, shoppers could get an exclusive James Patterson novella, and an Angry Birds promotion last summer let store visitors add a new Angry Birds character to their apps.