Cosmopolitan (U.S. edition) is the first Hearst magazine to hit 100,000 paid digital subscribers, the company announced today.
Hearst said it’s sold over 500,000 digital subscriptions across its titles and, as previously stated, expects to hit 1 million paid digital subscribers by the end of 2012.
“In addition to [Cosmo]‘s success with digital subscriptions, we’ve also been able to launch brand extensions like CFG: Cosmo for Guys on the iPad, which enables us to test new concepts without a significant capital investment. We hope to do more of that in the future,” said David Carey, Hearst magazines president.
Unlike Time Inc. (NYSE: TWX) and Condé Nast, Hearst charges separately for its digital additions rather than bundling them with print subscriptions. A one-year print subscription to Cosmo is $15, while the iPad or Zinio edition is $19.99 per year. The magazine is $1.99 per month for Kindle Fire and Nook.