http://paidcontent.org/2012/03/10/419-rentrak-edges-further-onto-nielsens-tv-turf/ The economics of digital content Sat, 25 May 2013 21:53:55 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2012/03/10/419-rentrak-edges-further-onto-nielsens-tv-turf/#comment-88092 Sat, 10 Mar 2012 13:30:27 +0000 http://gostage.paidcontent.org/419-rentrak-edges-further-onto-nielsens-tv-turf/#comment-88092 Richard Greenfield and the author miss the elephant in the room. Even though Nielsen might have overestimated the drop for Nick, in this ‘best’ case with Rentrak measurement it’s still almost 13% – which is huge. So, Viacom and Philippe Dauman might not be ‘crazy’ but they should still be worried.

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