Comments on: How The Media Can Use Pinterest To Drive Traffic And Revenue

By: (e)ECLAIR

(e)ECLAIR — Mon, 09 Apr 2012 07:30:47 +0000

We don’t know yet how Pinterest is going to effect our scial life, but if we can draw traffic and get comments for every pinned story of ours then I believe that we will achieve to use it for our benefits better.

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By: Paul Armstrong

Paul Armstrong — Tue, 20 Mar 2012 09:08:04 +0000

I’ll do better Stevie! I promise!

By: Stevie Godson

Stevie Godson — Wed, 14 Mar 2012 19:28:43 +0000

Love the idea but your Pinterest story board is too visually boring to make the point very well. Most people use Pinterest for the visual stimulation.

By: Jenny Simpson

Jenny Simpson — Wed, 14 Mar 2012 14:23:27 +0000

I really do love Pinterest (I don’t think I was this bothered about Facebook ever), but I am a little concerened about the gold rush that’s starting. While I’m relatively hopeful for the future, I’m worried that marketers are going to crash in like bulls in a china shop and ruin it all.

I’ve written an article on it – what do you think the future holds? http://sunshineonheath.wordpress.com/2012/03/14/will-marketers-spoil-pinterest/

By: Jenni @ BespokenFor

Jenni @ BespokenFor — Wed, 14 Mar 2012 12:39:05 +0000

Hooray at last! someone on my wavelength totally agree! Embrace Pintereset! I love it and I am delighted when people share my images in their boards. but I do worry about others who may not like me sharing their work!

By: Paul Armstrong

Paul Armstrong — Tue, 13 Mar 2012 19:52:53 +0000

Thanks Luis. I think there are big opportunities for media owners (and others) to use Pinterest in an engaging way to drive traffic and beyond. Right now we’re seeing a variety of uses – not all great – but with the right strategy, brand and content – engagement is flying. It’s up to the brand to decide if they want that on Pinterest or elsewhere…

By: Paul Armstrong

Paul Armstrong — Tue, 13 Mar 2012 19:50:16 +0000

Interesting POV Todd – I don’t disagree but I do enjoy debating borrowed platforms and what companies expect or think they should get (and where they stand in this equation). If there’s value on both sides then there’s a leg to stand on but sometimes – at least in the beginning – platform owners / content creators often over value what each have. Trends and data over time will ultimately determine Pinterests long-term use case as it is still extremely early days.

By: Luis Galarza

Luis Galarza — Tue, 13 Mar 2012 18:52:39 +0000

I have to agree that your Pinterest marketing strategy should go beyond the actual traffic. But, for you to make pictures your source of good conversions you need to make sure you are getting targeted traffic.

1. Make your images extremely relevant to your actual content.
2. Turn the image into the content with infographics, graphs, etc.
3. Post a title or summary that tells users what to expect if they click on the link.

By: Todd B. Martin

Todd B. Martin — Tue, 13 Mar 2012 16:17:17 +0000

Publishers should evaluate these opportunities not based soley on traffic but in the total value exchanged for use of their content relative to other channels. On their websites they get usage data, user data, indirect monetizion through advertising, brand impression, engagement and solicitiation opportunities. Pininterest is building audience and getting direct access to user data. The audience on their platform becomes more valuable than the audience driven off in the form of traffic to sites. Publishers should be participating in these kinds of relationships and getting equal access to:
-How their content is being used (real-time usage data)
-Audience creation (1 user for PinInterest, 1 user for the Publishers)
-Brand Impression
-Opportunity for Engagement
-Opportunity for Solicitation.

If they don’t get all of this then they should get something else in comparable value. No, traffic alone does not fit the bill.