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	<title>Comments on: Many Brands Are Paying To Show Ads To Bots, Piracy Sites</title>
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	<link>http://paidcontent.org/2012/03/26/419-many-brands-are-paying-to-show-ads-to-bots-piracy-sites/</link>
	<description>The economics of digital content</description>
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		<title>By: Ian Schafer</title>
		<link>http://paidcontent.org/2012/03/26/419-many-brands-are-paying-to-show-ads-to-bots-piracy-sites/#comment-88306</link>
		<dc:creator><![CDATA[Ian Schafer]]></dc:creator>
		<pubDate>Mon, 26 Mar 2012 17:11:20 +0000</pubDate>
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		<description><![CDATA[Validate/audit all you want, you&#039;ll still be better off optimizing to engagement.]]></description>
		<content:encoded><![CDATA[<p>Validate/audit all you want, you&#8217;ll still be better off optimizing to engagement.</p>
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