http://paidcontent.org/2012/03/31/419-did-hunger-games-create-a-new-digital-marketing-template-for-hollywood/ The economics of digital content Tue, 18 Jun 2013 19:46:31 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2012/03/31/419-did-hunger-games-create-a-new-digital-marketing-template-for-hollywood/#comment-94743 Thu, 03 May 2012 15:27:41 +0000 http://gostage.paidcontent.org/419-did-hunger-games-create-a-new-digital-marketing-template-for-hollywood/#comment-94743 Truly successful marketing campaigns are all about the content. Lionsgate had a fantastic book series to start (great content) and created unique, interactive content to supplement (more great content). I think it’s great that they are focusing on valuable content rather than pushing photos and trailers. I haven’t been following this much but it would be cool if they had each of the main characters Tweeting to each other.

]]> http://paidcontent.org/2012/03/31/419-did-hunger-games-create-a-new-digital-marketing-template-for-hollywood/#comment-88618 Wed, 04 Apr 2012 15:33:48 +0000 http://gostage.paidcontent.org/419-did-hunger-games-create-a-new-digital-marketing-template-for-hollywood/#comment-88618 Actually they spent a great deal of money making the movie and the books were already a huge success on other people’s effort, time and money.
That was the reason for the success – they had the content.
The success is fantastic, but let’s not portray this as some humble low-cost social media tryout.

]]> http://paidcontent.org/2012/03/31/419-did-hunger-games-create-a-new-digital-marketing-template-for-hollywood/#comment-88532 Wed, 04 Apr 2012 02:40:39 +0000 http://gostage.paidcontent.org/419-did-hunger-games-create-a-new-digital-marketing-template-for-hollywood/#comment-88532 The Hunger Games had a successful low-budget promotion campaign because it just needed to tap into the existing goodwill of fans of the book (which is what prompted the production of the movie). The marketing budget for “Harry Potter and the Sorcerer’s Stone” was $50 million.

]]> http://paidcontent.org/2012/03/31/419-did-hunger-games-create-a-new-digital-marketing-template-for-hollywood/#comment-88399 Mon, 02 Apr 2012 22:40:03 +0000 http://gostage.paidcontent.org/419-did-hunger-games-create-a-new-digital-marketing-template-for-hollywood/#comment-88399 I think being a best seller as a book already probably made this pretty easy to do. If this was a movie without the best-seller status, I would be surprised if this campaign would have worked at all.

]]> http://paidcontent.org/2012/03/31/419-did-hunger-games-create-a-new-digital-marketing-template-for-hollywood/#comment-88398 Mon, 02 Apr 2012 18:49:16 +0000 http://gostage.paidcontent.org/419-did-hunger-games-create-a-new-digital-marketing-template-for-hollywood/#comment-88398 Re: THG Social Media Marketing: “I can’t emphasize enough what they were able to accomplish with so little money,” said a marketing executive for a rival studio. 
Creativity over spend does work occasionally in Hollywood.  Lionsgate was smart to roll the dice with this campaign; trusting a loyal fandom to help market the film online by empowering them with cool, original content. Watershed moment in Social Media Marketing!

]]> http://paidcontent.org/2012/03/31/419-did-hunger-games-create-a-new-digital-marketing-template-for-hollywood/#comment-88397 Mon, 02 Apr 2012 18:00:30 +0000 http://gostage.paidcontent.org/419-did-hunger-games-create-a-new-digital-marketing-template-for-hollywood/#comment-88397  Meh, I became aware of this film through good, old-fashioned in-theater trailers and TV interviews.

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